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Garrett Bushnell
Garrett Bushnell

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Published in Towards Data Science

·Oct 15, 2020

Customer Segmentation with RFM Analysis

Finally a clustering model you won’t have to spending time explaining — Any good data scientist is (or at least should be) adept at taking complex mathematical and statistical models and explaining them in a simple and concise manner. In the end, our job is to create value for our company or client. Even if we have a model with 99.9999999% …

Data Science

5 min read

RFM Analysis
RFM Analysis
Data Science

5 min read


Published in Towards Data Science

·Oct 1, 2020

Anomaly Detection using Benford’s Law

What are the chances of rolling a dice and getting 5? Of course, 1/6. What are the chances a randomly selected number between 1 and 100 is 32? 1/100. — Suppose you download your bank transactions for 2020. What are the chances that a random transaction’s amount begins with 3? Considering that there are 9 possible digits (omitting 0 as a 1st digit), you’d logically guess 1/9. Surprisingly, this is wrong. The true probability is actually around 12%. …

Data Science

4 min read

Anomaly Detection using Benford’s Law
Anomaly Detection using Benford’s Law
Data Science

4 min read


Aug 25, 2020

Random Numbers Aren’t So Random

If computers only do what we tell them, how do they create random numbers? Random numbers are all around us, particuarly when we look at computers. Our “auto-generated” passwords, the amount of coins you win for logging in daily to your favorite game, and, of course, the =RAND() Excel function…

Random Number Generator

4 min read

Random Numbers Aren’t So Random
Random Numbers Aren’t So Random
Random Number Generator

4 min read


Aug 21, 2020

Facebook Advertising Analysis

Is our company’s Facebook advertising even worth the effort? QUESTION: A company would like to know if their advertising is effective. Before you start, yes…. Facebook does have analytics for users who actually utilize their advertising platform. Our customer does not. …

Towards Data Science

9 min read

Facebook Advertising Analysis
Facebook Advertising Analysis
Towards Data Science

9 min read


Aug 9, 2020

Optimize Restaurant Staff Levels

I think it’s semi-rare to find data science problems that aren’t using iris or titanic. Which is why, for my first-ever Medium post, I’m going to show a project from start-to-finish. Actual data. Actual problem. Actual solution that saves a business money. QUESTION: A restaurant would like to optimize its…

Data Science

7 min read

Optimize Restaurant Staff Levels
Optimize Restaurant Staff Levels
Data Science

7 min read


Aug 4, 2020

Why Your Company is Destined to Fail (or at least never reach its potential)

When you think of the largest companies in the world, who do you think of?

Small Business Owner

6 min read

Why Your Company is Destined to Fail
Why Your Company is Destined to Fail
Small Business Owner

6 min read

Garrett Bushnell

Garrett Bushnell

34 Followers

Consumed with learning. lowhangingfruitanalytics.com

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